Marketing and Communications Strategies

Packages from $500 – enquire now!

Work with me to create a focused, achievable, compelling, yet simple strategy that you’re excited about, confident to implement, and which will contribute to your ongoing success, including an increase in profit.

You’re a small business owner in Whangarei, an expert in your industry and your customers love what you do. This year you’re on a mission to be more organized, more driven and make more money. You want order and logic in the way you promote your business, and a Marketing and Communications Strategy is the ideal way forward.

My goal is to help people just like you optimize your time, budget and attention, to focus on the specific marketing and communications activities that will help you to reach your business goals and ultimately make you more money.

I want you to come away from the process confident that your business is heading in the right direction, and excited to get started. The process will also allow you to easily communicate your business goals and values with your team members; an essential step to ensuring long term business success.

Together we’ll work through the information needed to create a Marketing and Communications Strategy, plus a few additional planning documents which will keep you on track. And once complete, I’m still here for any support required to implement the marketing and communications tactics.

We’ll cover:

A review of your current marketing activities
Defining your target market
Competitor research
Defining the market size and your market share
Analysis of your current and future business challenges and opportunities
Reviewing basic recent financial results (so we know your benchmark)
Your vision, values and brand positioning
Creating goals – ultimately what are you trying to achieve – including one profit-based goal 
Creating strategic initiatives for each of these goals – what needs to be done to reach each of the goals
Creating tactics for each of the strategic initiatives – the specific marketing and communications activities and ideas which need to happen – the details
Guidance on implementing your tactics 
A Marketing Schedule which includes your tactics
A Content Brainstorm (ideas for your social media posts)
A Content Calendar

Marketing and Communications Support

With over 16 years of experience working in marketing and communications, plus a Bachelor of Communications, and Diploma in Digital Photography up my sleeve, I’ve got (almost!) all bases covered.

Whether you need content created for social media, e-newsletters written and designed, website text refreshed, a media release to promote your news, or marketing collateral produced, I’ve got all your copywriting needs sorted.

Design and photography are also my thing. I can create branded documents using InDesign, edit your images using Photoshop and take any photos you need to update your website, social media and keep your brand authentic.

I can help with: 

Content creation
Media releases
Marketing collateral design
Website copywriting
Social media content
InDesign and PhotoShop editing
I’m very excited to have Natalie applying her knowledge and experience in marketing to Design by MAT Ltd. Keeping up with advertising and my website can be time-consuming and I highly recommend Carmichael Creative to assist in this. Thanks a bunch, Natalie, I look forward to continuing to work with you.

Matt Thompson, Owner/Operator
Design by MAT Ltd


Get In Touch

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Please get in contact for a no obligation, free chat about your business and how we can work together to achieve your marketing goals. 

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